Win the Amazon Featured Offer without selling below cost. Referral and FBA fees are built into your price floor, and your OnBuy listings are repriced by the same engine.
Most Amazon repricers are built on the assumption that you only sell on Amazon.
If you also sell on OnBuy, that means two subscriptions, two sets of pricing
rules, and two places to find out that something has gone wrong.
We built the OnBuy side first. Amazon is the same engine pointed at a second
marketplace, so your rules, your costs and your margin thresholds are set once
and apply to both.
The number that matters in repricing is the lowest price you can afford to
accept. Get it wrong and automation just loses you money faster.
We calculate it from what the unit actually costs you: purchase price, Amazon's
referral fee, the fulfilment fee per unit if you are on FBA, your postage if you
are not, VAT, and the margin you told us to keep. That becomes the floor, and
nothing is allowed to price below it.
The fulfilment fee matters more than it looks. It is a flat charge per unit
rather than a percentage, so a tool that models it as a percentage will protect
an expensive item too hard and a cheap one not at all. We hold it separately.
We ask Amazon directly what price would win you the Featured Offer, rather than
guessing it from a list of competing offers. Amazon weighs delivery speed,
seller metrics and Prime eligibility alongside price, so the price that actually
wins is rarely the cheapest one on the page - and a tool that only looks at
competitor prices will keep cutting long after it needed to.
When you already hold the Featured Offer, we raise your price gradually to find
the top of the range instead of sitting at the price that won it. The raise
stops before it walks into the offer underneath you.
A new Amazon connection starts in watching mode. We work out what we would have
charged and record it, and change nothing on your live listings.
Leave it there as long as you like. Compare the decisions against what actually
won, and turn price changes on when you are satisfied - not because a setup
wizard told you to.
Amazon connections here are made with your own private application, created in
Seller Central under Apps and Services. It takes an afternoon and Amazon's
approval of the Pricing role usually takes a few days.
It is slightly more work than clicking a button, and it is deliberate. The
alternative is a shared public application, and that route puts every customer's
Amazon data behind one set of credentials. Yours stays yours, and you can revoke
our access from your own account at any time without asking us.
This is the part no one else does. One catalogue, one set of margin rules, and
both marketplaces competing under the same floor. Filter your products by
channel to see how each one is doing, or leave them together and work from the
margin bands.