An Informed Repricer Alternative for UK OnBuy Sellers

Informed Repricer is an established repricing product for Amazon and Walmart sellers. If those are where you sell, it is worth a proper look.

UK sellers on OnBuy have specific sums to get right. Prices are shown inclusive of VAT, marketplace commission varies by category, and postage is part of what the buyer compares. Whichever tool you use, confirm directly with the vendor that OnBuy is supported and that VAT and commission sit inside your minimum price, because a floor that ignores them can look safe and still lose money.

The UK arithmetic

Re-Pricer is written around it:

• VAT-aware floors. The minimum price accounts for VAT as well as commission, so profit is measured after both.
• Delivered price comparison. The number buyers weigh up is item plus postage, so that is the number compared.
• Per-SKU limits. A minimum and maximum on every listing, so no rule can push a price outside the band you chose.
• Visible competition. See which offers you are up against and where you sit.

Is it worth switching tools?

Only if OnBuy is a real part of your sales and your current tool is not repricing it, or is repricing it without your fees in the calculation. If neither is true, you do not need a second tool.

The quickest way to settle it is to run both for a week. Connect your OnBuy API key, import your catalogue, set a floor and a ceiling on your top twenty listings, and watch what happens to your position over a few trading days. Re-Pricer starts at £34.95/month with a 7-day free trial, and setup takes under a minute.