The Buy Box is where the majority of OnBuy sales happen. Re-Pricer helps you develop and execute a winning strategy to capture it more often. What is the Buy Box? The Buy Box is the prominent "Add to Basket" button on product pages. Winning the Buy Box means your offer is the default choice for customers, dramatically increasing your sales potential. Key Factors for Buy Box Success: - Total price to the customer — OnBuy compares item price + delivery, not just item price alone - Strong seller metrics and Elite Seller status - Stock availability - Delivery speed and reliability Delivery-Aware Repricing: Most repricers only look at item price. Re-Pricer factors in your delivery charge when calculating target prices, so your total cost to the customer is truly competitive. A £50 item with £5 delivery needs to be priced differently than a £55 item with free delivery — and our algorithm handles this automatically. Re-Pricer's Buy Box Tools: - Total-price comparison that accounts for your delivery costs - Real-time competitor monitoring - Smart pricing algorithms that balance profit and competitiveness - Historical data to identify winning price points - Automated adjustments when you win or lose the Buy Box Strategic Repricing: Our intelligent system doesn't just match the lowest price. It finds the optimal item price that — combined with your delivery charge — maximizes your Buy Box win rate while protecting your margins.