Pricing is the single biggest lever you have as an ecommerce seller. Get it right and you maximise profit while winning more sales. Get it wrong and you either bleed margin or lose customers to competitors. This guide covers the essential pricing strategies every marketplace seller needs to understand. Competitive Pricing: Reading the Market Competitive pricing means setting your prices based on what rivals charge for the same or similar products. On marketplaces like OnBuy, where multiple sellers list against the same product, competitive pricing directly determines who wins the Buy Box. The key is not simply matching the lowest price — it is understanding when to compete on price and when to compete on value. Monitor your competitors consistently, identify pricing patterns, and position yourself strategically rather than reactively. Psychological Pricing Tactics That Work Small pricing tweaks can have outsized effects on buyer behaviour. Charm pricing (ending prices in .99 or .95) remains effective because customers anchor on the left digit. Bundle pricing increases perceived value and average order value. Anchoring — showing a higher original price next to your current price — creates urgency and a sense of savings. These tactics cost nothing to implement but can meaningfully lift your conversion rate on OnBuy listings. Cost-Plus vs. Value-Based Pricing Cost-plus pricing adds a fixed margin to your product cost. It is simple and guarantees profit on every unit, but it ignores what customers are willing to pay. Value-based pricing sets prices according to the perceived value of your product, which can be significantly higher than cost-plus in categories with strong demand or limited competition. The best sellers use a hybrid approach — cost-plus as a floor, with value-based adjustments where the market supports higher prices. Dynamic Pricing and Repricing Tools In fast-moving marketplaces, static prices leave money on the table. Dynamic pricing adjusts your prices automatically in response to competitor movements, demand shifts, and stock levels. Re-Pricer''s automated repricing engine lets you implement dynamic pricing on OnBuy without manual effort. Set your strategy, define your boundaries, and let the tool respond to market changes in real time. Sellers who adopt dynamic pricing typically see both higher win rates and improved margins. Building Your Pricing Strategy with Re-Pricer The best pricing strategy combines market awareness, smart rules, and the right tools. Start by understanding your costs and setting minimum margins. Then analyse your competitive landscape on OnBuy to identify where you can win on price and where you should hold firm. Finally, use Re-Pricer to automate execution so your strategy runs 24/7. Our platform gives you the monitoring, rules, and analytics to turn pricing from a manual chore into a competitive advantage.