An Aura Repricer Alternative That Works on OnBuy

Aura is an Amazon and Walmart repricing tool, and for sellers whose competition is the Amazon Buy Box it is a recognised name. Searching for it usually means one of two things: you are pricing it up against other Amazon tools, or you have found it while looking for something that handles a smaller marketplace and want to know whether it does.

The second case is the one to be careful with. Amazon repricers read Amazon data and write to Amazon listings. They only reprice OnBuy if the vendor has built and maintained an OnBuy connection, so make the vendor say so in writing rather than inferring it from a feature list.

Repricing on OnBuy

Re-Pricer reads and writes through the OnBuy API:

• Delivered price against delivered price. Item plus shipping is compared offer by offer.
• Profit floors that include fees. Commission and VAT are part of the minimum.
• Bands per listing. Fast sellers and thin-margin lines get different limits.
• Check frequency that fits the marketplace. Hourly on the entry plan, every 10 minutes from the 10,000-listing plan.

The honest summary

Amazon seller, Amazon tool. OnBuy seller, OnBuy tool. If you are both, run both. They are not substitutes, and the OnBuy side costs from £34.95/month.

The quickest way to settle it is to run both for a week. Connect your OnBuy API key, import your catalogue, set a floor and a ceiling on your top twenty listings, and watch what happens to your position over a few trading days. Re-Pricer starts at £34.95/month with a 7-day free trial, and setup takes under a minute.