Amazon to OnBuy

Source from Amazon to sell on OnBuy, with your price floor tied to what Amazon charges you today rather than what it charged when you listed.

Sourcing from Amazon to sell on OnBuy works, and the maths is usually kinder
than people expect - OnBuy's commission is lower than Amazon's and there are
far fewer sellers on most listings. The part that goes wrong is not finding
products. It is what happens after you list them.

Your supplier is a shop that changes its prices. Amazon moves a price and your
margin moves with it, silently, on a listing you set up six weeks ago and have
not looked at since. That is the problem this solves.

The Amazon price is your cost, not your price

Most repricers treat an external price as a target to match. For sourcing that
is exactly backwards. What Amazon charges is what you pay, so it belongs at
the bottom of your pricing, not the middle.

We take the Amazon price, add OnBuy's commission, VAT and your postage, add the
margin you asked for, and make that number your minimum price. Your listing
then competes for the Buy Box normally - undercutting rivals, taking the win -
but it can never drop below what the item actually costs you today.

When Amazon puts the price up, your floor goes up within a couple of hours. You
do not find out at the end of the month.

Finding products that are actually listable

A product only helps you if it exists in OnBuy's catalogue. Paste in the Amazon
products you are considering and we check each one's barcode against OnBuy,
then send you a CSV: which are listable, their OnBuy product code, the barcode,
title and image, what Amazon charges, and a suggested price that already clears
your costs.

Anything without a match is marked so you can see it. Those can still be sold
on OnBuy, but somebody has to create the catalogue entry first.

We do not touch your OnBuy account

You upload that CSV yourself, through OnBuy's own bulk listing tool. We never
create listings for you.

This is deliberate. Sellers get suspended for API use outside OnBuy's terms,
and a tool that quietly mass-creates listings on your account is a risk you did
not agree to. The only things we ever send to OnBuy are price and stock updates
on listings you published yourself - which is what a repricer is for.

Out of stock on Amazon means out of stock on OnBuy

The fastest way to lose an OnBuy account is to sell things you cannot buy. When
an item stops being purchasable on Amazon, we set that listing's stock to zero
on OnBuy and email you what was pulled. When Amazon has it again, the stock
goes back.

That has to reach OnBuy rather than just a dashboard, or you are still taking
orders you cannot fulfil.

What it costs

Amazon sourcing is an add-on to a Re-Pricer plan, from £29 a month for 250
products. It is priced separately because live Amazon price data costs us per
product per check, and the tiers differ in how often we re-check as well as how
many products you can track. We would rather charge for that honestly than
advertise it as free and quietly cap you.

You still need the repricer underneath it - sourcing tells you what to sell and
what it costs; the repricer is what wins you the sale.

Is dropshipping from Amazon to OnBuy allowed?

Nothing stops you sourcing from a retailer, but you are the seller of record
and you own the customer experience. Parcels arriving in Amazon packaging,
dispatch times you cannot hold, and cancellations when Amazon sells out are all
your problem, and they are what gets OnBuy accounts restricted. See
OnBuy dropshipping for what OnBuy actually cares about.

How do you know what you can afford to pay?

Work backwards from the selling price rather than forwards from the Amazon
price. Take what the item sells for on OnBuy, subtract category commission,
VAT and your postage, and the remainder is your ceiling on cost. We do that
calculation for every product and use it as your minimum price. The same maths
applied across many suppliers is
online arbitrage.

What happens when Amazon changes the price?

Your minimum price is rebuilt from the new cost within a couple of hours, and
if the new floor is above what your listing is currently charging we push the
corrected price to OnBuy straight away rather than waiting for the next
repricing cycle. You do not sell below cost in the gap.

Where this does not help

  • Products with no OnBuy catalogue entry. We will tell you which, but creating the listing from scratch is your job.
  • Anything where the margin is already thin. If Amazon's price is within a few percent of what the item sells for on OnBuy, no amount of automation makes that a good product to source.
  • Brand-restricted goods. Being able to buy something on Amazon is not permission to resell it. Check before you list.